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College of Business
Copeland Hall
1 花季传媒
Athens OH 45701-2979

Moumita Gyomlai

Moumita Das Gyomlai
Associate Professor in Marketing; Associate Director; Emerging Leaders
Copeland 409A
gyomlai@ohio.edu
740.593.2092

Education

  • Ph.D., Marketing, HEC School of Management Paris, 2014
  • Post Grad Diploma in Communications Management, Brand Management/Marketing Research, MICA, 2005
  • Bachelor's in science, Mathematics, Fergusson College, University of Pune, 2003

Research Interests

  • Salespeople Motivation & Training
  • Innovation Sales
  • Luxury Brand Management
  • M&A Integration
  • Knowledge Networks & Structures
  • Identity Conflict

Biography

Dr. Moumita Das Gyomlai serves as an Assistant Professor of Marketing at 花季传媒鈥檚 College of Business. She earned her Ph.D. in Marketing from HEC Paris in 2014, following which she completed a Post-Doctoral Fellowship at the University of Houston. Prior to joining 花季传媒 in 2018, she taught undergraduate and MBA-level courses at Tulane University, building a strong foundation in teaching, research, and student mentorship.
 
Before transitioning into academia, Dr. Gyomlai gained significant industry experience at L鈥橭r茅al, where she held a senior managerial role overseeing multiple brands. Her responsibilities encompassed leading creative fashion campaigns aligned with brand narratives, conducting detailed sales forecasting, and managing budgeting processes. She began her career at L鈥橭r茅al as a summer intern and was subsequently selected for the company鈥檚 highly competitive Management Trainee program. Her rapid growth within the organization was anchored in her early experience in sales, which also sparked her enduring research interests in sales management and luxury branding. During her doctoral studies, she continued her engagement with industry, working on consulting projects with companies such as Procter & Gamble, Peugeot, Philips, Michelin, BNP Paribas, and Daymon Worldwide.
 
Dr. Gyomlai鈥檚 research spans the fields of marketing, human resources, pedagogy, and strategy. Her work has been published in the Journal of Personal Selling and Sales Management, Marketing Education Review, Journal of Higher Education Theory and Practice, and Advances in Consumer Research. She has presented her research at major conferences, including the American Marketing Association Summer Educators鈥 Conference, the ISBM Academic Conference, the INFORMS Marketing Science Conference, and the Strategic Management Society Annual Conference, and she regularly serves as a reviewer for several of these conferences.
 
At 花季传媒, Dr. Gyomlai teaches an introductory marketing course to undergraduate students. She advises student teams through the Center for Consumer Research and Analytics (CRA), supervising semester-long marketing research projects with external clients. She has also served as an advisor and thesis chair for students from 花季传媒鈥檚 Honors Tutorial College, guiding them through independent research projects and theses. In her prior teaching experience, she has offered courses in marketing strategy, sales management, research analytics, psychology of decision-making, luxury brand management, and MBA-level marketing fundamentals. Her teaching philosophy emphasizes the connection between academic theory and professional application. She integrates real-world case studies, encourages reflective student engagement, and facilitates partnerships with industry collaborators. In addition to her teaching and research, Dr. Gyomlai holds several leadership roles at the College of Business. She serves as Co-Director of the Emerging Leaders Program within the Robert D. Walter Center for Strategic Leadership, where she helps foster leadership development among undergraduate students. She is also a part of the College of Business' Executive Education initiatives, working with executives from Sogeti, Netherlands, through the Sogeti Program.
 
Dr. Gyomlai鈥檚 professional approach is rooted in empowering students to apply their learning in meaningful ways beyond graduation. Through a strong emphasis on applied learning, critical thinking, and industry engagement, she aims to prepare her students to become agile, thoughtful, and effective business leaders.
 

Publications 

  • Milovic, Alex, Moumita Das Gyomlai, Brian Spaid, and Rebecca Dingus. 2024. 鈥淪ell Me This Artificial Pen: Using ChatGPT to Enhance Sales Role Plays.鈥 Marketing Education Review, Vol 34 (2).
  • Tucker, Mary L., Jamie Carter Lambert, Krystal Geyer, Moumita Das Gyomlai, Shawnee Meek, Andrew Pueschel, Tim Reynolds, and James Strode. 2024. 鈥淪etting the Bar: Fostering Success Mindsets in First-Year Business Students鈥 Research in Higher Education Journal, Vol 45.
  • Beeler, Lisa L., Maria Rouziou, and Moumita Das Gyomlai. 2023. 鈥淲hen the Brand is Your Bread and Butter: Review, Synthesis, and Directions for Future Exploration of Salespeople Brand Relationships.鈥 Journal of Personal Selling & Sales Management, Vol 43, No. 4: 270-288.
  • Gyomlai, Moumita Das, Alex Milovic and Rebecca Dingus. 2023. 鈥淢aking a List: Teaching Prospecting in Sales Courses.鈥 Journal of Higher Education Theory and Practice, Vol 23 (17).
  • Honer, Gretchen, Jessica Babin Weeks, Moumita Das Gyomlai, and Jacob Lee Hiler. 2023. 鈥淭rash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging.鈥 Advances in Consumer Research, 51.
  • Hiler, Jacob Lee, Moumita Das Gyomlai, and Adam Hepworth. 2022. 鈥淎 Tale of Two MMOs: Examining Cross-Cultural Differences in Japanese & US Game Developers.鈥 Advances in Consumer Research, 50.
  • Rist, Sarah, Moumita Das Gyomlai, Jessica Babin Weeks, Shawnee Meek, and Mary L. Tucker. 2022. 鈥淢arketing Positivity: Will an Intervention Enhance Marketing Students鈥 Subjective Happiness Scores?鈥 Research in Higher Education Journal, Vol 42: 1-10.
  • Gyomlai, Moumita Das, Michael Ahearne, Dominique Rouzie虁s, and Jean-Noe虉l Kapferer. 2021. 鈥淎ll That Glitters is Not Sold: Selling a Luxury Brand Outside a Luxury Environment.鈥 Journal of Personal Selling & Sales Management, Vol 42, No.1: 26-45.
  • Gyomlai, Moumita Das and Jacob L. Hiler. 2021. 鈥淟uxury in Flux: An Examination of Producer and Consumer Perceptions Amidst Covid-19.鈥 Advances in Consumer Research, 49.

Presentations & Awards

  • Co-presenter of 鈥Boundaries Are Blurred When I Work-From-Home: The Impact of Temporal Control and Identity Integration on Work-Family Balance Satisfaction and Job Engagement鈥, 84th Annual Meeting of the Academy of Management, Chicago, USA (2024).
  • Co-presenter of 鈥Trash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging鈥, 2024 Academy of Marketing Science World Marketing Congress, Bel Ombre, Mauritius (2024).
  • Co-presenter of 鈥Trash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging鈥, 2024 Global Fashion Management Conference, Milan, Italy (2024).
  • Co-presenter of 鈥Trash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging鈥, Association of Consumer Research Conference, Seattle, USA (2023).
  • Co-presenter of 鈥Temporal Boundary Control as Determinant of Job Engagement: The Roles of Work-Family Balance Satisfaction and Work-Home Identity Conflict/Integration鈥, 36th Annual Conference of International Association for Conflict Management, Thessaloniki, Greece (2023).
  • Co-presenter of 鈥Who is More Engaged While Teleworking? Temporal Boundary Control as Determinant of Job Engagement: The Roles of Work-Family Balance Satisfaction, Identity-Integration and Gender鈥, 37th Workshop on Strategic Human Resource Management, Minho, Portugal (2022).
  • Co-presenter of 鈥Marketing Positivity: Will an Intervention Enhance Marketing Students鈥 Subjective Happiness Scores?鈥, The Academic and Business Research Institute International Fall Conference, online (2021).
  • Co-presenter of 鈥Luxury in Flux: An Examination of Producer and Consumer Perceptions Amidst Covid-19鈥, Association of Consumer Research Conference, Seattle, USA (2021).
  • Presenter of 鈥Influence of Structure of Knowledge Bases of Acquirer and Target Firms on Acquirer鈥檚 Innovation Performance鈥, Strategic Management Society (SMS) 38th Annual Conference, Paris, France (2018).
  • Participant at the SMS Special Conference on Collaborative Strategies: New Thinking about Alliances, Mergers, and Acquisitions, San Jose虂, Costa Rica (2017).
  • Participant at the Strategic Management Society (SMS) 37th Annual Conference, Houston, USA (2017).
  • Presenter of 鈥Salesperson鈥檚 Effort Allocation Across an Assortment of High- And Low- Status Brands鈥, ISBM Academic Conference, San Francisco, USA (2014).
  • Presenter of 鈥How to Sell a Luxury Brand in a Non-Luxury Store鈥, Invited Presentation at Audioptic Trade Services, Paris, France (2014).
  • Presenter of 鈥When the Wheat Lies Among the Chaff: Salesperson鈥檚 Luxury Brand Effort in a Multi-Branded Environment鈥, INFORMS Marketing Science Conference, Istanbul, Turkey (2013).
  • Presenter of 鈥The Role of Boundary Spanners in Brand-Building 鈥 A Value Congruence Perspective鈥, Invited Presentation at the Institut de France, Paris, France (2013).
  • Presenter of 鈥How to Sell a Luxury Brand in a Non-Luxury Store鈥, poster at the AMA Summer Marketing Educators Conference, Chicago, USA (2012).